MEDIA KIT · 2026

MatsuXL

Joe Hernandez
Photographer · Videographer · Gear Reviewer
Joe in a cap and con badge, raising a camera

Photographer and videographer, 10 years behind the camera and a one-person crew. I test cameras, webcams, and live streaming gear the way creators actually use them, and cover shows like NAB and Anime Expo. Orange County, CA.

Wide shot of a streaming gear booth on a show floor Streamer with a phone gimbal on the show floor Close-up of a streaming camera and handheld device

The channel

5.0KFollowers across 5 platforms
25K+YouTube views per month
165KViews on my top gear Short
1.9KYouTube
2.2KTikTok
324Twitch
321X
216Instagram

Who's watching

YouTube audience

Age

25–3439%
35–4429%
45–5414%
18–2411%
99%male

Top countries

United States68%
India13%
United Kingdom8%
Canada4%

Brands I've worked with

OBSBOT
Insta360
YoloLiv
NearStream
Anker
Ugreen
Arzopa
Kent Faith
collab@matsuxl.com
@matsuxl on YouTube, TikTok, Twitch · @thematsuxl on Instagram, X
Practical gear.
Real world results.

Follower and audience stats updated Nov 7, 2026